How was the idea born?

 The idea to develop an entirely new tool for website builders and managers came out of our daily experience of dealing with people who administer content on the website. As a rule, they’re no IT pros, while almost all tools in the market are developed to fulfil needs of the latter.

So why should I use it?

We decided to find the golden mean between complex and simple. Flexibility was the key unlocking doors to a totally new user experience –one that’s compelling for both high-end developers and usability-seeking content managers.  It’s time to change the way we manage content.